Business Advice

Brand Heritage_ Asset, or Liability

by edralyn May 7, 2013 Business

  Product brands are tricky. People may spend millions of dollars or more to develop and promote brands in hopes of capturing the public’s attention. And, as a blog post on the Brandchannel website warns, it’s never safe to assume that a brand’s development has reached its final stages. On the contrary, the longer a […]

Read the full blawg post →